Missoulian: Microsoft, Facebook executives: Small businesses must leverage the Web

If small businesses in Montana don’t leverage the opportunities of the Internet, their competitors will. The opportunities are often free and ever-evolving.

Still, less than 20 percent of small business owners use the Internet to create a competitive advantage.

The boon small business owners and entrepreneurs could get by integrating the Internet into their business models was a main topic of discussion on Wednesday at Sen. Jon Tester’s Small Business Opportunity Workshop in Missoula. The workshop included a keynote address by Butte native and Microsoft managing director Sean Thompson. It ended with a social media strategies presentation led by representatives from Facebook and Google.

The rapid development of technology has pitched the business world into a disruptive stage, which means it’s a great time to be an entrepreneur in Montana, Thompson said.

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